Seth Godin has a post this morning about what he calls the three key marketing levers: fear, hope, and love. He concludes The easiest way to build a brand is to sell fear. The best way, though, may be to deliver…
Monthly Archives: February 2008
Rethinking interruptions
If you read a few personal productivity articles you’ll run into this advice: Interruptions are bad, so eliminate interruptions. That’s OK as far as it goes. But are interruptions necessarily bad? And when you are interrupted, what can you do to recover…
Task switching
If you’re working on three projects, you’re probably spending 40% of your time task switching. Task switching is the dark matter of life: there’s a lot of it, but we’re hardly aware of it. I’m not talking about multitasking, such as…
Population drift
The goal of a clinical trial is to determine what treatment will be most effective in a given population. What if the population changes while you’re conducting your trial? Say you’re treating patients with Drug X and Drug Y, and…
