Sometime around 1994, my office mate introduced me to HTML by saying it was 10 times simpler than LaTeX. At the time I thought he was right. Now I’m not so sure. Maybe he was right in 1994 when the expectations for HTML were very low.
It is easier to bang out a simple, ugly HTML page than to write your first LaTeX document. When you compare the time required to make an attractive document, the effort becomes more comparable. The more sophisticated you get, the simpler LaTeX becomes by comparison.
Of course the two languages are not exactly comparable. HTML targets a web browser while LaTeX targets paper. HTML would be much simpler if people only used it to create documents to print out on their own printer. A major challenge with HTML is not knowing how someone else will use your document. You don’t know what browser they will view it with, at what resolution, etc. For that matter, you don’t know whether they’re even going to view it at all — they may use a screen reader to listen to the document.
Writing HTML is much more complicated than writing LaTeX if you take a broad view of all that is required to do it well: learning about accessibility and internationalization, keeping track of browser capabilities and market shares, adapting to evolving standards, etc. The closer you look into it, the less HTML has in common with LaTeX. The two languages are not simply two systems of markup; they address different problems.