Have you saved a milliwatt today?

Research In Motion (RIM) is best known for making the BlackBerry. In the early days of the company, RIM focused on reducing the BlackBerry’s power consumption. The engineers put up a sign:

Have you saved a milliwatt today?

This was a specific, reasonable challenge. Instead of some nebulous exhortation to corporate greatness, something worthy of a Dilbert cartoon, they asked engineers to reduce power consumption by a milliwatt.

What’s your equivalent of saving a milliwatt?

Related post:

Don’t try to be God, try to be Shakespeare

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4 comments on “Have you saved a milliwatt today?
  1. Sebastian says:

    have you spent a dollar on something that might help make this a better world?

  2. Yuval says:

    This resonated with several advices from Nine Things Successful People Do Differently: get specific, focus on getting better, rather than being good, and the rest of them.

  3. John Venier says:

    My equivalent of saving a milliwatt is spending time with my kids.

  4. Thouis Jones says:

    I try to commit a useful change to at least one of the open source projects I’m involved with every day.