Research In Motion (RIM) is best known for making the BlackBerry. In the early days of the company, RIM focused on reducing the BlackBerry’s power consumption. The engineers put up a sign:
Have you saved a milliwatt today?
This was a specific, reasonable challenge. Instead of some nebulous exhortation to corporate greatness, something worthy of a Dilbert cartoon, they asked engineers to reduce power consumption by a milliwatt.
What’s your equivalent of saving a milliwatt?