“Scale” became a popular buzz word a couple decades ago. Suddenly everyone was talking about how things scale. At first the term was used to describe how software behaved as problems became larger or smaller. Then the term became more widely used to describe how businesses and other things handle growth.
Now when people say something “won’t scale” they mean that it won’t perform well as things get larger. “Scale” most often means “scale up.” But years ago the usage was more symmetric. For example, someone might have said that a software package didn’t scale well because it took too long to solve small problems, too long relative to the problem size. We seldom use “scale” to discuss scaling down, except possibly in the context of moving something to smaller electronic devices.
This asymmetric view of scaling can be harmful. For example, little companies model themselves after big companies because they hope to scale (up). But running a small software business, for example, as a Microsoft in miniature is absurd. A small company’s procedures might not scale up well, but neither do a large company’s procedures scale down well.
I’ve been interested in the idea of appropriate scale lately, both professionally and personally.
I’ve realized that some of the software I’ve been using scales in a way that I don’t need it to scale. These applications scale up to handle problems I don’t have, but they’re overly complex for addressing the problems I do have. They scale up, but they don’t scale down. Or maybe they don’t scale up in the way I need them to.
I’m learning to make better use of fewer tools. This quote from Hugh MacLeod suggests that other people may come to the same point as they gain experience.
Actually, as the artist gets more into her thing, and gets more successful, the number of tools tends to go down.
On a more personal level, I think that much frustration in life comes from living at an inappropriate scale. Minimalism is gaining attention because minimalists are saying “Scale down!” while the rest of our culture is saying “Scale up!” Minimalists provide a valuable counterweight, but they can be a bit extreme. As Milton Glaser pointed out, less isn’t more, just enough is more. Instead of simply scaling up or down, we should find an appropriate scale.
How do you determine an appropriate scale? The following suggestion from Andrew Kern is a good starting point:
There is an appropriate scale to every human activity and it is the scale of personal responsibility.
Update: See the follow-up post Arrogant ignorance.