Here’s an idea to chew on. Hayek argues that you either have to serve a market or a boss, and that the former is preferable.
Man in a complex society can have no choice but between adjusting himself to what to him must seem the blind forces of the social process and obeying the orders of a superior. So long as he knows only the hard discipline of the market, he may well think the direction by some other intelligent human brain preferable; but, when he tries it, he soon discovers that the former still leaves him at least some choice, while the latter leaves him none, and that it is better to have a choice between several unpleasant alternatives than being coerced into one.
From the essay Individualism: True and False in Individualism and Economic Order