Check out Michael Duffy’s new post Where Have All The Data Modelers Gone?
Data modeling used to be a valued specialization. Then Moore’s Law let companies worry less about data storage efficiency. Developers would do their own database designs, often with little regard for efficiency. Some companies have always cared about data modeling, but fewer over time. But that trend may be reversing. Now that companies are storing rapidly increasing volumes of data, there area new opportunities for data modelers to be heroes.
(Data storage is literally growing exponentially for now. One of my pet peeves is people saying that something is growing exponentially when that’s not what they mean. But in this case, the term is justified.)