In 1999, Harvard law professor Lawrence Lessig stated that software is a kind of law. The algorithms of tech giants have an influence comparable to, and maybe in some ways greater than, statutory law.
The code is law. … Activists concerned with defending liberty, privacy or access must watch the code coming from the Valley—call it West Coast Code—as much as the code coming from Congress—call it East Coast Code.
I imagine more people would agree with him now than did when he said this a couple decades ago.
If you can call statutory law “code” then you could also call algorithms “law” and speak of East Coast Law and West Coast Law.
Source: The Architecture of Privacy