Design for outcomes

Designing a device to save lives is not enough. People may not use it, or may not use it correctly. Or be unable to maintain it. Or …

Link to video. (If you know why the embedded video doesn’t appear in some RSS readers and how to fix it, please let me know.)

I’ve seen analogous problems with statistical methods. People will not necessarily adopt a new statistical method just because it is better. And if they do use it, they may use it wrongly, just like medical devices.

(“Better” in the previous paragraph is a loaded term. Statistical methods are evaluated by many criteria: power, robustness, bias, etc. When someone says his new method is better, he means better by the criteria he cares most about. But even when there is agreement on statistical criteria, a superior statistical method may be rejected for non-statistical reasons.)

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2 thoughts on “Design for outcomes

  1. Looks to me like Google reader doesn’t like object tags within an XML CDATA. What does the non-Feedburner’d version look like?

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