Risk vs Change

From an interview with Dan North:

People talk about being risk averse. “I’m very risk averse.” But actually when you scratch the surface they’re change averse. They’re terrified of change. And they wrap that up in “risk” which is a much more business-like word. … I’m risk averse, and the way I manage risk is I have many, many, many small changes because I find that very non-risky.

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