When a company promises not to sell your personal data, this promise alone doesn’t mean much.
“We will not sell your personal data, but …
- We might get hacked.
- We might give it to a law enforcement or intelligence agency.
- We might share or trade your data without technically selling it.
- We might alter our terms. Pray we do not alter them any further.
- We might be acquired by a new company that alters the terms.
- We might go bankrupt and the data be sold as an asset.”