I’ve read a fair number of business books, but I stopped reading them when they all started to sound alike. I have limited time for reading and so I want to read books that “blow my hair back” as Will Hunting would say.
I made an exception to my abstinence from business books when Guy Kawasaki’s publisher offered me a review copy of his new book Enchantment. The book confirmed my decision to lay off the business literature. I was surprised how much of it I’d already read elsewhere before it arrived. Much of it is a compilation of ideas and stories that were popular on the web last year. Enchantment isn’t a bad book, it just isn’t very original.
This made me think of Robert Ghrist‘s quip about new books:
Reading anything less than 50 years old is like drinking new wine: permissible once or twice a year and usually followed by regret and a headache.
I can’t imagine that Enchantment would stand such a test of time. Hardly anyone will be reading it a couple years from now, much less 50 years from now.