This morning I had someone from a pharmaceutical company call me with questions about conducting a CRM dose-finding trial and I mentioned it to my wife.
Then this afternoon she was reading a book in which there was a dialog between husband and wife including this sentence:
He launched into a technical explanation of his current consulting gig—something about a CRM implementation.
You can’t make this kind of thing up. A few hours before reading this line, my wife had exactly this conversation. However, I doubt the author and I had the same thing in mind.
In my mind, CRM stands for Continual Reassessment Method, a Bayesian method for Phase I clinical trials, especially in oncology. We ran a lot of CRM trials while I worked in biostatistics at MD Anderson Cancer Center.
For most people, presumably including the author of the book quoted above, CRM stands for Customer Relationship Management software.
Like my fictional counterpart, I know a few things about CRM implementation, but it’s a different kind of CRM.