Feed the stars, milk the cows, and shoot the dogs

The blog Confessions of a Community College Dean had a post on Monday entitled Cash Cows that talks candidly about the financial operations of a community college.

It’s a commonplace of for-profit management that units can be characterized in one of three ways: rising stars, cash cows, and dogs. The savvy manager is supposed to feed the stars, milk the cows, and shoot the dogs. … We milk the cows precisely so we don’t have to shoot the dogs.

The “cows” are the profitable courses and the “dogs” are the unprofitable courses. Popular belief has it that English classes are cash cows because they require fewer resources than, say, chemistry classes. However, this blog says that English classes only break even because they also have smaller classes. The real cash cows are the social sciences. The biggest dog is nursing. The profit from teaching history, for example, makes it possible to train nurses.

Why Shakespeare is hard to read

Near the end of her course on classical mythology, Elizabeth Vandiver speculates on why people find Shakespeare hard to read. She says that, contrary to popular opinion, the difficulty is not the language per se. Elizabethan English is not that foreign to modern readers. The difficulty in reading Shakespeare comes from the literary allusions, particularly the allusions to classical mythology.

Her explanation matches my experience. I can easily read the King James version of the Bible, produced during Shakespeare’s lifetime, but I find it hard to slog through Shakespeare. (To be fair, I must say I grew up with far more exposure to the King James Bible than to Shakespeare.)

Vandiver when on to say that the primary source of classical mythology for Shakespeare and his audience was Ovid’s Metamorphoses. Studying this one book would make the Bard much more approachable.

Timed exams

I ran across a blog post this morning that makes some excellent points about timed exams. Here are three points from Jon Dron’s blog post What exams have taught me:

  • that slow, steady, careful work is not worth the hassle — a bit of cramming (typically one-three days seemed to work for me) in a mad rush just before the event works much more effectively and saves a lot of time
  • the corollary — adrenalin is necessary to achieve anything worth achieving
  • that the most important things in life generally take around three hours to complete

As Marshal McLuhan said, the medium is the message. That is, the context of a message may speak louder than its content. Still, I’d like to defend timed exams in a limited context. You need to have quick recall of some facts. There are some skills you need to practice to the point that they are second nature. Not because these things are ultimately important but so you don’t have to think about them and can move on to other things.

Joel Spolsky gave an example along these lines in his recent podcast. He said that Serge Lang once began a calculus class with an algebra quiz, one expression to simplify. Thirty seconds into the quiz, it made everyone stop and turn in their work. At the end of the year, he compared the final grades to the grades on his algebra quiz. The students who got A’s in freshman calculus were almost exactly the same as those who were able to simply the algebra expression quickly. (The story begins around 8:12 in the audio file. It’s also on the transcript wiki.)

There are a couple ways to interpret this anecdote. One is that Lang’s exams measured quick reaction time and that students who were able to do algebra quickly were also able to do calculus quickly and thus succeed on Lang’s exams. There may be some truth to that. But I think more fundamentally, those who had mastered algebra were able to pay attention to the new material. Because algebra was second nature to these students, they could think about calculus.

I agree that typical hour-long exams are artificial and create some perverse incentives. I see a place for leisurely evaluation: take-home exams, projects, portfolios, etc. But I also see a place for timed evaluation, even quiz show-like rapid recall, though such evaluation need not factor into assigning grades.  I think Jon Dron’s criticism is that timed exams are usually not created deliberately. I don’t think he would necessarily find fault with someone explicitly identifying a list of fundamental skills and explaining that these need to be performed quickly. I believe his criticism is that everything is evaluated in a rush by default.

Thanks to Daniel Lemire for pointing out Jon Dron’s post. Read Daniel’s commentary here.

More education posts

Don’t standardize education, personalize it

I just finished reading Ken Robinson’s book The Element. The title comes from the idiom of someone being in his or her “element.” The book is filled with stories of people who have discovered and followed their passions.

Here are a couple quotes from the book regarding standardized education.

The fact is that given the challenges we face, education doesn’t need to be reformed — it needs to be transformed. The key to this transformation is not to standardize education but to personalize it, to build achievement on discovering the individual talents of each child, to put students in an environment where they want to learn and where they can naturally discover their true passions.

Learning happens in the minds and souls of individuals — not in the databases of multiple-choice tests. I doubt there are many children who leap out of bed in the morning wondering what they can do to raise the reading score for their state. Learning is a personal process …

Here is a talk (link died) Ken Robinson gave at TED in 2006 that led to his writing The Element. The video is entertaining as well as thought-provoking.

Related posts:

Evaluate people at their best or their worst?

Here are three ways to evaluate a person’s performance.

  1. How good are they at their worst?
  2. How good are they on average?
  3. How good are they at their best?

Schools use the first two criteria, but the market uses the third.

Schools evaluate people at their worst

Teachers average grades to come up with semester grades, and semester grades feed into a grade point average. So in some sense schools evaluate average performance.

But in more subtle ways schools evaluate students by how good they are at their worst. To graduate, your lowest course grade in all your required courses must be passing. Brilliant achievement in one area cannot compensate for a failing grade in another area, so in that sense grades aren’t really averaged. Your creative writing grades are excellent, Mr. Shakespeare, but we cannot let you graduate until you pass physics.

How do you get on the honor roll? Your lowest grade has to be above a certain level. Again, what matters is how good you are at your worst.

How do you get to be valedictorian? Be good enough at every class to get an A. You have to be pretty good at everything, but you don’t have to be truly exceptional at anything.

Schools encourage perfectionism, not excellence. They encourage people to avoid mistakes, not to be creative.

Markets evaluate people at their best

Markets often evaluate people and products at their best.

If you write 100 obscure novels and one best-seller, you’re a best-selling author. If you consistently write moderately popular novels, you’re not. If you write one really good novel, you might get a Nobel prize. Imagine the Nobel committee evaluating a writer saying “Yeah, these two novels were brilliant, world-changing. But he also wrote this one novel that was mediocre. Let’s give the prize to someone whose books are consistently pretty good.”

The Ford F150 did poorly in focus groups. The average rating wasn’t good. But the people who liked it really liked it. And the F150 went on to be the most popular truck in history. All that matters in business is people who like your product enough to buy it. You don’t make any money by being everyone’s second choice.

If a company has one product that is a runaway success, the company is a success. If it has two or three runaway successes, even better. But a company can produce a few dismal failures (think Microsoft Bob or the Apple Newton) and still do quite well if their flagship products succeed.The same is true of the people behind these products. Someone can make a successful career with one big win even if they have a number of failures.

We all want others to see the best in us. There are ethical and economic reasons to look for the best in others. But years of education can incline us to look for the worst in others and in ourselves.

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